She Almost Said No.
When I suggested a stylist for her brand shoot, she hesitated.
“We don’t really need that,” she said. “I think we’ve got it covered.”
When David Astburys - a leading North London estate agency - got in touch to refresh their team portraits, it wasn’t just about updating a few headshots. They’re currently in the midst of a wider rebrand and they knew that the visual side of their business needed to align with where they’re heading: elevated, polished and reflective of the clients they serve.
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Recently, I had the pleasure of photographing Juli, the personal stylist behind Curate by Juli J. Juli’s approach to style is thoughtful and deeply personal - she’s all about helping women feel good in what they wear, while making their wardrobes work harder for them. Naturally, that intention needed to be reflected in how she shows up visually.
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What I learned from stepping in front of the camera (and why it changed everything).
As a brand photographer, I know how important it is to show up. But planning my own shoot? That’s a different story.
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I recently had the pleasure of working with Jessica - founder of The Well Place - for a mini brand session. Jessica is in the early days of launching her business, but from the outset, it was clear she understood something essential: when it comes to health and wellbeing, people need to feel safe, seen, and in good hands. Visual identity plays a huge role in that.
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Recently, we had the pleasure of working with Experimental Perfume Club (EPC) in Covent Garden, London. Our goal was to capture fresh, dynamic imagery that truly reflects the unique essence of their space, process, and customer experience.
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There’s something so special about working with returning clients. It’s more than just a photoshoot—it’s a collaboration built over time, where we refine the visual storytelling of their brand with every session. Recently, I had the absolute joy of capturing Studio Kynd for the third time, and I couldn’t feel more honoured.
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One of the most rewarding aspects of brand photography is the collaboration between photographer and client - creating imagery that truly reflects who they are. Recently, I had the pleasure of working with Rukmini Patel, an incredibly talented interior designer, to capture a fresh collection of photos and videos for her brand.
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