Building Trust From Day One: With The Well Place
Building Trust From Day One: A Brand Mini Session With The Well Place
I recently had the pleasure of working with Jessica - founder of The Well Place - for a mini brand session. Jessica is in the early days of launching her business, but from the outset, it was clear she understood something essential: when it comes to health and wellbeing, people need to feel safe, seen, and in good hands. Visual identity plays a huge role in that.
She knew that showing up professionally from the very beginning would set the tone - not just for her audience, but for herself too.
We shot at a beautiful natural-light space that reflected the calm, supportive energy of her brand. Everything from her tone of voice to her choice of colours and styling speaks to clarity, intention, and warmth - and it was a joy to reflect that in the imagery we created together.
What I love most about working with founders like Jessica is that they’re not waiting to “feel ready.” They’re claiming their space early, with a strong sense of purpose and care.
And honestly, that’s what this work is all about:
Taking yourself seriously, even in the early stages.
Investing in how you’re seen - not out of ego, but because you know you’re building something meaningful.
Knowing that the moment you start to show up in a more aligned, elevated way... people respond differently.
There’s something powerful about having a bank of images that feel like you. They help you move forward with clarity. They give you the confidence to show up, pitch, post, share, and begin building real connection and trust with your audience.
This shoot was part of one of my mini session days - a great entry point for founders who want to dip a toe into brand photography before moving into something more expansive. Think of it as a foundation - the start of a visual story we can continue to build out as your brand grows.
Jessica - you’re creating something so important, and I can’t wait to watch it unfold.
If you’re at the beginning of your own journey, and you know it’s time to start showing up like the brand you’re becoming… these sessions are for you.
Your audience is already out there - they just need to see you.
