Important things to consider for your product shoot

Product shoot planning
Product shoot planning
Product shoot planning 
 Planning the shoot

  • You need to be very clear on what you want to communicate and what elements of the product you want to highlight. We will work together to curate an image that speaks directly to your target audience. Your job is to figure out the product’s ideal customer; who they are, what they’re like and where the images are going to be used.

Theme for the shoot

  • Choose a theme to highlight features and uses of the product/s. For example, if you’re selling cosmetics, you might want to think about a bathroom setting. If you’re selling homewares like mugs or vases, you may want to create a scene that gives the impression of a home setting.

Colour Palette and Background

  • Colours have powerful connections to emotions and feelings. Having a colour palette for your brand is crucial for consistency across all areas of your business. If this is something you haven’t done yet, spend some time working on your brand colours - as it plays a huge roll in helping your business communicate in the way you’d like it to. I recommend reading How To Style Your Brand by Fiona Humberstone if you need further help with this.

  • Do you know your brand’s seasonal personality? For example: Spring images will be fun, colourful, light and bright. Along with softness and warmth. Summer images will be cooler, calmer and relaxed. Autumn photography will be rich, intense and very often natural in feel, stirring energy and motivation. Winter photography is crisp, clean, bright, intense and clear. They provoke a strong emotional reaction.

  • The background is extremely important so we will work together to choose this carefully to reflect your brand. Think about the product and the values of your brand. For example, a marble background will convey a feeling of luxury; a natural wood background will evoke a rustic, natural, or maybe organic environment; a white background is a great fit for a minimalist brand. Decide on the option that will best fit your brand and if this is something I don’t already have, we can work on sourcing the materials we need.

Choosing Props

  • The props should fit the theme and act as supporting elements to your overall story.

  • Quality: You want your products to come across as high quality, so your props need to be too. Read: No fake flowers. Choose props that have been well-made, or are natural, so they speak to the quality of your product.

  • Choose props that suit your brand and will appeal to your ideal customers. Here’s the part where knowing your brand and who you’re selling to fits in. For example, if your brand is about being eco-friendly and your ideal customer values that, you’ll want to avoid using props that are harmful to the environment.

  • The function of props is to assist in creating emotion and desire in your customers. Associating your product with the right props will grab the attention of your ideal customers and make them want to buy.

  • Props are your product’s supporting characters. They shouldn’t overwhelm, distract, or take away from your hero product.